Increase of Public Cloud Vs. Private Cloud Applications
At the enterprise level, the use of public cloud applications will continue and increase across IaaS, Saas and PaaS. Private cloud will continue to be the preferred approach where feasible, but at the enterprise app layer (applications like CRM, Human Capital Resource Management and IT Service Management) public cloud SaaS apps will reign.  As more companies enter the cloud application provider space, they will work to gain critical competitive advantages over the rest of the pack and enterprises will benefit from the associated innovations providers produce.
These innovations will allow enterprises to more fully employ public clouds and unlock the true potential they have for their organizations.  So it is clear that we’ll see large companies increase adoption of both private clouds and a series of critical enterprise-grade public cloud options, making the hybrid approach the most popular model.
Improved Security and Reliability of Cloud Computing
While more companies are benefiting from the cloud and while the big cloud application providers have very secure data centers to secure data at rest, some companies have experienced well publicized security and reliability issues – including failed migration of data to cloud applications. In the coming years, cloud application providers will proactively tout the improved security and reliability measures they are putting in place.  In fact, you’ll see them visibly differentiating on security and compliance.  Cloud processes and techniques for securing data in motion will be dramatically improved.  A key part of this will be ensuring that a variety of protections and risk mitigation techniques are available to enterprise customers that will require a multi-faceted approach to controlling their data stewardship and application use. Giving enterprises the ability to control data assets, throughout their entire lifecycle, in motion at at rest, will allow cloud providers and their ISV partners to address legal and legislative blockers to cloud adoption.
Auditing and monitoring will also be improved and more predictive and alerting capabilities will be built directly into the cloud services.  We’ll see a rise of cloud security brokerage capabilities designed to safeguard cloud use and empower IT and Security organizations within the enterprise. Being able to anticipate issues and proactively address them with the appropriate remediation techniques will permit secure, uninterrupted use of the world’s most powerful and pervasive cloud services.
 
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